As an Adobe Creative Cloud subscriber (like many in the design world), I’ve had access to Adobe Express for a while now — but, truth be told, I’ve mostly ignored it.
I’ve always lumped it into the same category as Canva: user-friendly platforms that prioritize drag-and-drop simplicity over thoughtful, intentional design. In many ways, I still think that’s true — these tools can be stiflers of creativity, and they certainly make it easier for bad design to come to life. But recently, I ran into a situation that shifted my perspective.
đź“„ A Real-World Use Case: Making a Sign Editable After the Fact
Recently, I designed a couple of small informational signs for a library wall — simple pieces, meant to communicate clearly and blend into the space. After I delivered the final designs, the team asked if they could have an editable version so they could make small changes going forward.
It made sense. They often review signage together, gather feedback, and want the flexibility to tweak language or layout without needing to send it back and forth every time. And while I’ll admit that the idea of handing over a fully editable file gave me a bit of pause (hello, designer instincts), I also understood the ask.
They’re not using InDesign or Illustrator. They just needed something accessible — a way to make practical updates on their own.
Enter: Adobe Express (Yep, Really)
I suddenly remembered that little option I’ve always skimmed past in InDesign’s File menu:
“Publish to Adobe Express.”
I’d always thought, “Who uses this?” But in this moment, I saw the value.
With just a few clicks, I uploaded my InDesign file and — boom — it gave me an editable version in Adobe Express. Fonts included, layout intact. From there, I was able to hand off a version that the library staff could modify without needing design software. It wasn’t perfect, but it got the job done, and everyone was happy.
The Takeaway
While I still believe these platforms can water down good design, I also recognize their practicality — especially in institutional or collaborative settings where non-designers need to interact with content.
It’s not about replacing designers. In fact, it’s another argument for why organizations need designers on staff: to build thoughtful templates, maintain visual integrity, and make sure the overall brand doesn’t slip into chaos.
But for quick edits? For collaborative workflows? For empowering people to participate just enough in the design process?
Adobe Express might actually have a place at the table.