This 28-page Identity Guidelines booklet was created for the Child Maltreatment Prevention Lab (CMPL) at the University of Michigan, a research lab dedicated to studying and preventing child maltreatment through evidence-based strategies. The booklet provides a comprehensive overview of CMPL’s visual identity, including detailed guidelines on logo usage, typography, color palette, imagery, and additional design elements. These standards help ensure a cohesive and professional brand presence across all platforms and materials.